Ad Character Limits & Specs by Platform

The exact field limits for each major ad platform — the ones that get your copy rejected or truncated — plus the mistakes advertisers make.

• Google Ads (RSA) — Google Ads character limits, in one table
• Google Display Ads — Responsive Display Ad character limits
• Meta / Facebook Ads — Facebook ad character limits (before the “See more”)
• Instagram Ads — Instagram ad character limits
• LinkedIn Ads — LinkedIn ad character limits
• TikTok Ads — TikTok ad character limits
• YouTube Ads — YouTube ad character limits
• Pinterest Ads — Pinterest ad character limits
• Amazon (Listings & Sponsored Brands) — Amazon listing & ad character limits
• Google Performance Max — Performance Max text-asset character limits
• Microsoft / Bing Ads — Microsoft (Bing) Ads character limits
• X (Twitter) Ads — X (Twitter) ad character limits