Pinterest ad character limits

Pinterest behaves like a visual search engine, so the pin title and description are doing SEO work. You get generous limits — but only the first words show in the grid.

A Promoted Pin's title can run to 100 characters and its description to 500, but the feed only surfaces roughly the first 40 of the title. Because Pinterest is search-driven, the title and description double as keywords — front-load the terms people actually search.

Pinterest Ads character limits

FieldLimitNotes
Pin title100 charactersAbout 40 show in the grid — front-load keywords.
Pin description500 charactersFirst ~50 show; full text aids Pinterest search.
Destination URLNo character capWhere the pin sends clicks.

Common Mistakes

  • Wasting the first 40 title characters on filler instead of the search term.
  • Leaving the description blank — it feeds Pinterest's search ranking.
  • Treating the title as a headline rather than a keyword-led label.

Frequently Asked Questions

What is the Pinterest pin title character limit?

Pin titles allow up to 100 characters, but only about the first 40 appear in the feed grid. Because Pinterest is a visual search engine, lead with the keywords people search.

How long can a pin description be?

Up to 500 characters. Only the first ~50 show by default, but the full text helps your pin rank in Pinterest search, so use it.