Wasted spend hides in irrelevant searches. Paste your landing page and get a starter negative keyword list — the queries you almost certainly don't want to pay for.
Negative keywords are the single biggest lever on wasted ad spend, and the hardest to start from a blank page. This tool reads your landing page, infers what you sell, and suggests searches to exclude — free, info-seeking, and off-topic terms you can drop straight into a campaign.
It reads your landing page to understand the offer, then suggests common irrelevant intents — job seekers, free-seekers, DIY/how-to searches, and off-topic terms — as a starting negative list.
It's a strong starter. Always pair it with your live search terms report, which shows the actual queries you're paying for.