Free Google Ads Grader — Check Your Ad Strength

Paste your Google Ads RSA headlines and descriptions to get an instant ad strength score and actionable recommendations to improve performance.

What Is Ad Strength?

Google's Ad Strength rating (Poor / Average / Good / Excellent) measures how well your RSA asset set follows best practices. Higher ad strength correlates with better auction performance, more impressions, and lower CPCs.

How to Improve Ad Strength

Write all 15 headlines (not just 5–7)
Include your primary keyword in at least 3 headlines
Write all 4 descriptions
Avoid repeating the same words across headlines
Include a clear call to action in at least one headline