Most landing pages leak conversions in the same few spots. Run this conversion-focused checklist — or paste your URL and let the page grader score it against these criteria.
This is a conversion audit, not an SEO or speed audit — it grades whether the page persuades. The order follows the visitor's eye: do they understand the offer above the fold, do they trust it, and is anything stopping them from acting.
A visitor decides in seconds. A clever but vague headline loses them before the value lands.
If the ad promised X and the page leads with Y, trust breaks and they bounce.
“The best solution for your business” says nothing. Specifics convert.
If a visitor has to hunt for the next step, many won't.
Showing beats telling — a product shot or result image grounds the claim.
Every extra option dilutes the main conversion. One page, one job.
Reviews, logos, or numbers placed where the decision happens reduce the risk a visitor feels.
Specific numbers and real testimonials are believable; adjectives aren't.
Removing the downside of acting is often the difference between bounce and convert.
“Start my free trial” converts better than “Submit” because it names the outcome.
Every extra field costs conversions. Ask for the minimum and gather the rest later.
A landing page with a full nav menu invites visitors to leave before converting.
Conversions drop sharply with every extra second of load time, especially on phones.
Most traffic is mobile; a CTA below a broken layout converts no one.
An SEO audit grades crawlability, speed, and rankings. A landing page (CRO) audit grades whether the page persuades — message match, clarity, proof, and friction. This checklist is the conversion kind.
Yes. Use this checklist, or paste your URL into Jupitron's page grader for an automated conversion-focused score against these same criteria — free, no sign-up.