Most “website graders” grade SEO and speed. Far fewer grade whether the page actually converts. We ranked the free analyzers by conversion focus and friction.
There's a positioning gap in this category: the famous graders score technical SEO and load time, but a landing page lives or dies on persuasion — message match, clarity, proof, and friction. This list favors tools that grade conversion, and that give you a usable report without a signup.
Paste a URL and get a conversion-focused score — message match, above-the-fold clarity, CTA, proof, and friction — in under a minute, no signup.
Best for: A fast, conversion-focused CRO pass · Free
The classic free grader, but it scores performance, SEO, and security — not persuasion. Useful for tech health, less for CRO.
Best for: Technical / SEO health · Free (email)
Working a conversion checklist by hand. Free and thorough, but slower and dependent on your own judgment.
Best for: A careful self-audit · Free
Show where real visitors click and scroll. Powerful, but they need installed tracking and live traffic — not an instant audit of a new page.
Best for: Diagnosing live traffic behavior · Free tier, then paid
A website grader usually scores SEO, speed, and security. A CRO/landing-page analyzer grades whether the page persuades — headline clarity, message match, CTA, social proof, and friction. For conversion, you want the second kind.
Yes. Jupitron's page grader returns a conversion-focused score from just a URL, no signup. You can also work the landing page audit checklist by hand.